Why Investing for goals is the right way of Investing?

4 min read · July 16, 2019 5859 0
Why investing for goals is the right way of investing

There are a lot of questions one asks before investing. But the most important question remains- where to invest and why? A lot of people seek answers to this based on external factors such as the market value of the investment. However, that is secondary. You must first ask yourself – What goals do you want to achieve with this investment? How far are your goals? How much is your risk-taking capacity for these goals? Simply put, your investments should be based on your goals before anything else. Let us understand goal-based investments better.

What is a goal-based investment?

We all have goals in life. The pace at which we achieve them depends on a number of factors. Financial goals, especially, are heavily dependent on a lot of aware planning. If you don’t have a plan in place, you will realize that not only is chasing goals becoming a far-fetched idea but that you may even be sometimes going a little off-track with your spending. 

When you have set a goal for yourself, it becomes extremely important that you lay out a plan that leads you to it. Goal-Based investment is one such planning method that you can use in order to put your savings to soak in maximum investment benefits. 

In simple terms, goal-based investment involves going by a plan where you see your goal and you invest accordingly. The first step would be to assess your current financial standing- understanding how much can you shed for investment, how are monthly liabilities being managed, etc. The second step is to target investments that will act as a catalyst to get you closer to your dreams and goals. 

Another important element under Goal Based Investment is prioritizing your goals. If you collectively try to hit five goals, there is a higher chance that the process of goal accomplishment will take longer. A human mind, when not gratified with goal achievements, tends to get frustrated and demotivated. In order to avoid this, it is advised that you take one goal at a time. 

4 benefits of goal-based investing

1. It maximizes the potential of your savings and reduces debt risk

Keeping all your savings idle in a bank account is not the best of ideas. You could end up overspending it, or indulging in luxury you didn’t plan or didn’t need. Thus, the best way to make money out of savings is to invest them somewhere. What better if this investment can help you get closer to your goals? 

2. Long term investments ensure a reduction of risk and higher returns

Goal-based investing is usually long term. And it is a given in the financial world, the longer you invest, the higher the chances of you getting greater returns.  

3. No money anxiety

Money anxiety is now on the rise; people are getting worried and stressed about managing their finances. But when you know that you have made an informed decision, the mind gets some space to breathe and relax. 

4. Emotional investment and binding

When there is a goal in mind and you know that your investments and plans are tailor-made accordingly, there is a natural tendency to work harder towards it. One becomes emotionally invested in it, thereby increasing the chances of such an investment being a success. 

How to execute a goal-based investment? 

1. Make up your mind about not expecting hasty returns and quick profits

Long term investments lie at the heart of goal-based investments; therefore, it is necessary to think of the bigger picture while investing. One needs to understand that the longer the investment, the better it is! Quick goal and return gratification aren’t going to be common in the process, but in the end, it will be worth the wait. 

2. Set your goals

Before scouting for the best investment plan there is, the primary task at hand includes analyzing what your goals are and if they are feasible or not. Also, you must prioritize them. 

3. Assess your risk appetite

Investment involves risks of its own. It is true, long term goal-based investment brings down those risks, nonetheless, they do exist. You need to figure out what your risk appetite is before finally investing. It is ideal to keep an emergency fund aside that balances out any immediate risk factors. 

4. Pick an investment accordingly

Every investment plan has its own pros and cons. Now that you have a focus and target in mind, picking an investment plan becomes a streamlined process. You may want to seek the help of professionals while picking the best investment plan to suit your goals. 

5. Keep reviewing your portfolio

Your goals might keep changing over time depending on the situation you are in. Therefore, it is important to keep revisiting your portfolio and track where you stand financially. This will not only help you plan ahead for future but will also facilitate in improving your conscious financial knowledge. 

To sum it up

Savings become our hard-earned asset and therefore it becomes extremely important to channelize them well in order to leverage them. Goal-based investing facilitates this.

Want to ensure you pick the investments that are in line with your goals? Reach out to financial advisors who will help you keep your investments targeted in order to reap maximum benefits. 

WiserAdvisor Insights

A team of dedicated writers, editors and finance specialists sharing their insights, expertise and industry knowledge to help individuals live their best financial life and reach their personal financial goals. We believe that there is no place for fear in anyone's financial future and that each individual should have easy access to credible financial advice.

Related Article

8 min read

18 Sep 2025

5 Step Guide on Building Wealth

By the time you reach the midpoint of your career, the financial landscape changes. Instead of starting to save, the urgency is more about making your money work harder, faster, and more predictably. Retirement is now a visible point on the horizon, and thus, every decision now carries more weight as the margin for error […]

10 min read

16 Sep 2025

Wealth Creation vs Wealth Preservation: What Matters Most as You Near Retirement

In your 30s and 40s, the financial conversation often revolves around maximizing returns, growing your portfolio, and building momentum. But by the time you reach your 50s and early 60s, a different question takes center stage: How do I protect what I’ve built? That’s where the distinction between wealth creation vs wealth preservation becomes strategic. […]

10 min read

05 Sep 2025

Everything You Need to Know About Balanced Funds

Convenience, thy name is mutual funds! Mutual funds have really simplified how the world invests. Gone are the days when building a portfolio meant spending hours handpicking individual stocks and bonds. You had to keep one eye on market news and another on price movements, while still finding time to decide when to buy or […]

9 min read

04 Jul 2025

What are the Tax Brackets and Federal Income Tax Rates for the 2025-2026 Tax Year?

Did you know that the Internal Revenue Service (IRS) adjusts 2025 tax brackets to account for inflation? Yes! The numbers you saw on your 2024 return probably will not be the same in 2025. These changes can affect how much tax you owe and whether you are eligible for certain tax credits or deductions. But […]

More From Author

14 min read

23 Jan 2024

How to Determine If Your Financial Advisor Is Doing a Good Job Each Year

The decision to hire a financial advisor is a prudent move. Seeking professional advice can provide valuable insights and a roadmap to achieve your financial goals with strategic planning. But the world of financial advice is crowded. While some advisors bring qualifications, expertise, and a commitment to your financial well-being, others may fall short of […]

4 min read

30 Oct 2023

How to prepare for a meeting with your Financial Advisor

What do you do before you visit a doctor? Understand your condition, prepare for all the questions that the doctor would ask, ensure all your test reports and medical history documents are in order and so on. Preparation is a must even before you visit a financial advisor.  Table of Contents7 Things to do to […]

3 min read

26 Jul 2019

Best Retirement Calculators to plan Retirement

It is said that a goal without a plan is just a wish. This holds true even for retirement planning. You dream of a peaceful retired life. To achieve that you must plan for your golden years well in time. Various retirement tools make your task easier. For example, a retirement calculator helps you calculate […]

4 min read

23 Mar 2020

How to get rid of Money Anxiety?

Is money anxiety even a thing? Yes, it is! Money anxiety is something we all have dealt with or are likely to deal with at some point in our life. Sometimes, you may not even know that you are money anxious unless you take note of it. But the good part here is that money […]

Subscribe to our
newsletter & get helpful
financial tips.

By clicking "Subscribe", you agree to the terms of use of the service and
the processing of personal data.

The blog articles on this website are provided for general educational and informational purposes only, and no content included is intended to be used as financial or legal advice. A professional financial advisor should be consulted prior to making any investment decisions. Each person’s financial situation is unique, and your advisor would be able to provide you with the financial information and advice related to your financial situation.

close circle

Still Have Questions About Your Finances?

Get Matched with a Trusted Financial Advisor Today

trusted Trusted by millions of
consumers since 2004

Start Your Match Now Completely Private and Confidential