Why Trust is the Most Important Asset of a Financial Advisor

8 min read · September 2, 2024 2423 0
Why Trust is the Most Important Asset of a Financial Advisor

Trust is fundamental when you plan to assign a professional to manage your money and provide you with financial advice. Without trust, you will not be able to rely on them or feel confident in their financial recommendations. Therefore, you must seek out the most trusted advisor to accompany you on your financial journey.

This article explores what makes a good financial advisor and highlights the pivotal role that trust plays toward your financial success.

Why is it important to hire trustworthy financial advisors?

When it comes to hiring a financial advisor, you should evaluate the advisor for their trustworthiness. Trust should form the foundation of your association as it affects how a financial advisor can guide you towards reaching your financial goals.

How a trustworthy advisor impacts your financial planning positively

1. Trust encourages open communication and transparency

Trust enables open and honest communication between you and your financial advisor. When you trust your financial advisor, you feel comfortable sharing all your financial concerns, goals, and fears with them. This is essential for the financial advisor to be able to provide you with personalized advice. Trust is necessary for you to be fully comfortable sharing important information about your personal financial situation. For example, you may feel ashamed to share poor debt management on your part in fear of being judged. This can lead to less effective advice and ultimately missed opportunities that could have improved your situation.

If you are facing significant financial challenges or have reservations about certain investments, you need to communicate this to your financial advisor, knowing they will be able to guide you. With a strong foundation and trusted advice, you can be fully open about sharing your concerns, enabling your financial advisor to offer the most effective guidance possible.

2. Trust helps build confidence in advice and promotes better decision-making

A trusted financial advisor can offer guidance that you are more likely to follow with confidence. Trust in your financial advisor’s expertise ensures that you take their recommendations seriously and make informed decisions based on their advice. If you do not trust your financial advisor, you are far less likely to give any weight to their advice.

This is particularly important during market downturns or financial crises. Consider a situation where the market experiences a sharp decline, and more and more investors resort to panic selling. During such a time, investors might be tempted to liquidate their investments to avoid further losses. However, this may not be the ideal course of action. A trusted financial advisor who has demonstrated reliability and sound judgment in the past can help you avoid making such a move. They can provide calm and reasoned advice and insist on maintaining a long-term investment strategy. Without trust, you might second-guess the financial advisor’s recommendations and act impulsively. However, if you trust them, you would be willing to ride out the uncertainty and let things improve on their own.

3. Trust leads to strong partnerships

When you trust your financial advisor, you are more likely to view them as an ally and not someone you merely hired for a task. This helps you build a partnership based on mutual respect and understanding, which can lead to a better working relationship between two individuals. When you put your faith in a financial advisor, the professional is also motivated to go the extra mile for you. They will be more invested in your financial success and will be willing to assist you every step of the way. This can be crucial to build a long-term association.

Tips on how to find a financial advisor you can trust:

1. Consider hiring a fiduciary financial advisor

When choosing a financial advisor, one of the first things you can check that can help establish trust is the financial advisor’s fiduciary status. A fiduciary is a financial advisor obligated by law to act in your best interests at all times. They will always place your financial needs above their own. This is a legal responsibility, which is why it ensures transparent financial advice without any hidden agenda. A fiduciary financial advisor must disclose any potential conflicts of interest. Moreover, they cannot be influenced by personal incentives, such as commissions or referral points, when recommending any products to you. If at all they have a financial incentive behind recommending certain products, they need to inform you of this so you can make an informed decision.

Not all financial advisors are required to be fiduciaries. Therefore, it is essential to verify their credentials to ensure that you hire a financial advisor with fiduciary duty. For instance, you can look for an Investment Advisor Representative (IAR) certification. IARs are fiduciaries who are legally required to act in the best interests of their clients as they are regulated by the U.S. Securities and Exchange Commission (SEC) or state securities regulators. You can use several online databases to find IARs, such as:

  • SEC advisor database: The SEC’s advisor search tool allows you to verify a financial professional’s background, licenses, disciplinary history, registration status, etc.
  • FINRA BrokerCheck tool: The BrokerCheck tool enables you to verify an advisor’s employment history, certifications, licenses, and active or past violations within the last ten years so that you can make an informed decision while hiring an advisor.

Apart from this, if you are uncertain whether a potential financial advisor is a fiduciary, simply ask the financial advisor directly. The professional will let you know whether they are a fiduciary and explain the extent of their legal duty. Make sure to confirm the financial advisor’s status early on in your association to avoid any confusion later.

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2. Check how seamless the communication is between you and the financial advisor

Another way to gauge the value of a financial advisor and decide if they can be trusted is by talking to them. Before hiring a professional, make it a priority to meet with them and discuss your financial needs as candidly as possible. The first few meetings can help you assess their communication style, responsiveness, ability to empathize, and overall compatibility.

During your meeting, feel free to cover all the areas where you require financial assistance. This could range from debt management, future planning, and asset division due to a divorce to estate planning or any other financial concern. Do not hesitate to discuss your situation in detail, as this will give you a clearer picture of how the financial advisor approaches your financial problems and how empathically they can offer solutions. Pay close attention to the financial advisor’s responses throughout the meeting. Do they listen carefully and provide financial advice suitable to your unique situation? Do they demonstrate a positive attitude and a genuine interest in helping you achieve your financial goals? Remember to trust your instincts. Your gut feeling can also be a reliable indicator of whether the financial advisor is the right fit for you.

Additionally, consider how comfortable you feel during the interaction. If you do not get along with the financial advisor or feel uneasy in their presence, it might be a sign that this professional is not the best match for you. Seamless communication is essential for a successful relationship, so make sure you feel confident and at ease when discussing your financial matters with them.

3. Look for online reviews

Online reviews can be a great insight into the financial advisor’s competence and trustworthiness. Reading customer reviews helps you gain a candid understanding of a professional’s true merit and determine if they are a good match for your needs. These reviews are an account of real experiences from clients. They offer a window into how the financial advisor operates and whether they deliver on their promises. However, it is essential to approach online reviews with caution. Not all reviews are reliable, and some can be manipulated or biased. Some firms may promote fake or paid reviews to create a misleading impression of the financial advisor’s capabilities. Therefore, it is recommended to refer to authentic and reputable websites when researching financial advisors.

One such trusted platform is Indyfin. This investor experience platform allows you to review financial advisors and advisory firms. Indyfin features individual reviews from multiple customers and provides both ratings and detailed feedback. This can help you narrow down your options based on location and the specific services you need so you can make an informed decision.

4. Evaluate the advisor’s fee structure

Another key aspect that can help establish trust is understanding the fee structure of the financial advisor. Knowing how a financial advisor charges for their services is important to ensure you are comfortable with the arrangement and can trust them fully.

Different advisors have different fee models, and it is important to clarify this upfront. For instance, some financial advisors charge by the hour, meaning you pay for the time spent on your financial matters. Others may charge based on Assets Under Management (AUM), where they take a percentage of your portfolio’s value per annum. Additionally, some financial advisors might work on a commission basis, where they earn from the products they recommend to you.

Confirming the fee structure helps ensure there are no surprises down the line and that the financial advisor’s compensation model aligns with your financial goals. This establishes transparency and helps create a trustworthy relationship.

In Conclusion

Finding a trustworthy financial advisor can significantly reduce stress and streamline your financial journey. When you trust your advisor, you are not constantly second-guessing your decisions or hesitating to follow their instruction. Trusted advice enables you to make timely decisions with confidence, knowing your money is being managed effectively. Therefore, while it is essential to evaluate a professional’s credentials and ensure they fit within your budget, it is equally important to assess their trustworthiness. Only with a trusted advisor can you build a long-term, seamless working relationship that supports your financial well-being.

Use WiserAdvisor’s free match tool to get matched with verified financial advisors who can help you reach your financial goals. Answer a few simple questions and get matched with 2 to 3 qualified financial advisors based on your financial requirements.

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The blog articles on this website are provided for general educational and informational purposes only, and no content included is intended to be used as financial or legal advice. A professional financial advisor should be consulted prior to making any investment decisions. Each person’s financial situation is unique, and your advisor would be able to provide you with the financial information and advice related to your financial situation.

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