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Find the Best Financial Advisors in Wisconsin

Wisconsin boasts a diverse economy and history, with thriving industries in manufacturing, agriculture, healthcare, and tourism. Not only is this city historically wealthy, but financially as well. So it may be beneficial for residents of Wisconsin to prioritize their financial well-being and work with a financial advisor. WiserAdvisor's directory of ranked financial advisors can assist you in getting started with your search for a financial advisor that is experienced and a good fit for you. Additionally, our free personalized advisor match service can connect you with vetted financial professionals to compare. These screened advisors can work with you to create a customized financial strategy in retirement planning, investment management, wealth management, financial planning, estate planning, and more depending on your financial needs.

Finding the Top Financial Advisor in Wisconsin

Last Updated - May 30, 2025

Wisconsin has 5 WiserAdvisor vetted Financial Planners and Advisors on the online list below for you to choose from. These financial advisors in Wisconsin have an average of 16 years of experience.

NOTE: The list of vetted financial advisors in Wisconsin mentioned below does not include all the advisors in our network due to their compliance listing restrictions. More vetted advisors may be available when you use our free match service to compare financial advisors near you in Wisconsin.

List of Qualified Financial Advisors in Wisconsin

Financial Advisor Experience AUM Minimum Assets Fee Structure
Todd J. Glime Wealth Management, LLC
LUTCF®, Life Underwriter Training Council Fellow (LUTCF)
FUTURITY FIRST WEALTH MANAGEMENT
4321 West College Avenue,
Suite 200,
Appleton, WI 54914
21 Years Not Specified $5,000 Fee-Based
Zach Kuehl
CFP®
MADISON PARTNERS
1502 W Broadway Ste 301,
Madison, WI 53713
12 Years $70,000,000 $100,000 Fee-Based
Endowment Wealth Management
AWMA®, CAIA®, CPA, CFP®, CFA®
W6272 Communication Court,
Appleton, WI 54914
Not Disclosed $320,000,000 $0 Fee-Only
Edelman Financial Engines, LLC
5215 N. Ironwood Rd,
Glendale, WI 53217
N16W23217 Stone Ridge Drive,
Waukesha, WI 53188
Not Disclosed $270,770,414,647 Not Specified Fee-Only

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Information on Qualified Financial Advisors in Wisconsin

Qualifications CRD# 4697151
Firm CRD# 323065
Series 65

Compensation/Fee Fee-Based, Commissions, Flat Fee, Based on Assets


Office Location 4321 West College Avenue,
Suite 200,
Appleton,
WI
54914
Phone Number 920-606-9446

Todd holds a bachelor's degree in Finance from UW-Whitewater. In addition to being a Fiduciary Financial Planner, Todd Glime is a member of the National Association of Insurance and Financial Advisors and Fox Valley Estate Planning Council. He also holds the Life Underwriter Training Council Fellow (LUTCF) designation. In his free time, Todd likes to golf, hunt, and snowmobile. www.glimewealthmanagement.com

About Futurity First Wealth Management

I provide comprehensive financial planning for my clients from investment,estate planning,life insurance,annuities, disability, and long term care. I am an independent broker and represent multiple companies.I am a member of NAIFA and MDRT. I belong to the Fox Valley Estate Planning Council.

Advisory Services Provided:

Financial Planning, Portfolio Management, Retirement Planning, 401K Rollovers, Wealth Management, Money Management, Risk Management, Education Funding and Planning, Financial Advice & Consulting, Financial Planning for Individuals, Financial Planning for Businesses, Investment Advice & Management, Estate Planning & Trusts, Insurance Products & Annuities


Qualifications CRD# 6051170
Firm CRD# 305824

Compensation/Fee Fee-Based


Office Location 1502 W Broadway Ste 301,
Madison,
WI
53713
Phone Number 608-204-5992

At Madison Partners, I work with you as your fiduciary partner now and through all stages of your life. Whether your goal is preparing for retirement, college savings, tax planning, or estate strategies - my personalized service will help you address your needs, wants, financial goals and objectives for many years to come. My wife, Brittany, and I live in Sun Prairie with our two children: Corey (born in 2014) and Molly (born in 2016). Brittany is a Nurse Educator at UW-Health University Hospital. We are enjoying watching the kids grow and start to participate in different activities. I grew up with both parents as teachers, and I like to think that helped prepare me in working with, and teaching clients. I graduated with a BBA and MBA in Finance from UW-Whitewater and started my career as a financial advisor in 2012. I have loved working with clients and their families to plan for and achieve each and every goal that is important to them. As a Certified Financial Planner™ professional, I am are required annually to demonstrate heightened levels of competency across a broad range of subject matter. As a fiduciary, I am required to always act in the client's best interest. This is the very highest level for a standard of care for client relationships in our industry.

About Madison Partners

Madison Partners

At Madison Partners, we work with you as your fiduciary partner now and through all stages of your life. Whether your goal is preparing for retirement, college savings, tax planning, or estate strategies - our personalized service will help you address your needs, wants, financial goals and objectives for many years to come.

What differentiates Madison Partners from many others in our industry is the unique partnership that is formed with each and every client.

We will be open and transparent in our discussions. We will be strategic and comprehensive in our financial planning.
We will be both tax efficient and cost efficient in our investment management, asset allocation and asset location strategy.
We will be diligent in our partnership and will lead the relationships alongside your tax and legal professionals.
We will be a firm you and your family can count on to deliver.

Advisory Services Provided:

Financial Planning, Portfolio Management, Retirement Planning, 401K Rollovers, Wealth Management, Risk Management, Education Funding and Planning, Financial Planning for Individuals, Investment Advice & Management


Qualifications Firm CRD# 108652
Series 65, 66

Compensation/Fee Fee-Only, Based on Assets


Office Location W6272 Communication Court,
Appleton,
WI
54914
Phone Number 920-785-6010

About Endowment Wealth Management

Endowment Wealth Management

Endowment Wealth Management is an SEC Registered Investment Advisor (RIA) and Multi-Family Office that has the mission to provided holistic "Fee-Only Fiduciary" family wealth management advice that will sustain our client's multi-generational family wealth, unity and legacy. EWM's professional team has over 100 plus years of experience and works together to generate a detailed Family Wealth Plan, which is written in plain English! We then implement our 3-D Endowment Investment Philosophy to tailor a portfolio that meets each client's personal risk tolerance, goals and retirement needs. EWM currently has six offices and serves clients in 21 states. We provide every client with real-time access to our digital wealth portal and secured vault technologies.

Advisory Services Provided:

Financial Planning, Portfolio Management, Retirement Planning, 401K Rollovers, Wealth Management, Money Management, Risk Management, Education Funding and Planning, Financial Advice & Consulting, Financial Planning for Individuals, Financial Planning for Businesses, Investment Advice & Management


Qualifications Firm CRD# 104510

Compensation/Fee Fee-Only, Based on Assets


Office Location 5215 N. Ironwood Rd,
Glendale,
WI
53217
Phone Number 877-208-7414

Office Location N16W23217 Stone Ridge Drive,
Suite 100,
Waukesha,WI 53188
Phone Number 877-208-7414

About Edelman Financial Engines, LLC

Edelman Financial Engines, LLC

Since 1986, Edelman Financial Engines has been committed to always acting in the best interests of our clients. We were founded on the belief that all investors - not just the wealthy - deserve access to personal, comprehensive financial planning and investment advice. Today, we are America's top independent investment advisory firm as recognized by Barron's1 (September 2024, based on data within a 12-month period). With 143+ offices across the country and 1.3 million clients (as of September 30, 2024), we manage more than $300 billion in assets. 1.The Barron's 2024 Top 100 RIA Firms list, a ninth-year ranking of independent advisory firms, is qualitative and quantitative, including assets managed by the firms, technology spending, staff diversity, succession planning and other metrics. Firms elect to participate but do not pay to be included in the ranking. Ranking awarded each September based on data within a 12-month period. Investor experience and returns are not considered.


Customer Reviews

The client testimonials appearing above may not necessarily be representative of all client experiences with WiserAdvisor. You may click on the number of total reviews hyperlinked above to review the entirety of the reviews WiserAdvisor has received. WiserAdvisor did not pay any compensation in consideration of such reviews.

Top Financial Advisor Firms in Wisconsin (Ranked by AUM)

Firm Name No. of Advisors No. of Clients AUM Fee Structure
ROBERT W. BAIRD & CO. INCORPORATED
777 E. Wisconsin Avenue, Milwaukee, WI 53202-5391
4069 331500 $287,514,955,453
A percentage of AUM, Hourly charges, Fixed fees, Commission Based, Performance Based, Other (HARD DOLLAR PAYMENTS FOR RESEARCH)
NORTHWESTERN MUTUAL INVESTMENT MANAGEMENT COMPANY, LLC
720 East Wisconsin Avenue, Milwaukee, WI 53202-4797
260 25 $281,345,911,200
A percentage of AUM, Performance Based
ARTISAN PARTNERS LIMITED PARTNERSHIP
875 East Wisconsin Avenue, Suite 800, Milwaukee, WI 53202
503 259 $151,331,807,781
A percentage of AUM, Performance Based
TRUSTAGE INVESTMENT MANAGEMENT
5910 Mineral Point Rd, Madison, WI 53705
64 350 $35,460,961,000
A percentage of AUM, Fixed fees, Other (FEE FROM AFFILIATES.)
MASON STREET ADVISORS, LLC
720 East Wisconsin Avenue, Milwaukee, WI 53202-4797
14 31 $28,558,864,166
A percentage of AUM, Other (SEE SCHEDULE D-MISCELLANEOUS)
FIDUCIARY MANAGEMENT, INC.
790 N. Water Street, Suite 2100, Milwaukee, WI 53202
26 769 $14,936,427,714
A percentage of AUM
MADISON INVESTMENT ADVISORS, LLC
550 Science Drive, Madison, WI 53711
95 14743 $13,237,436,659
A percentage of AUM, Fixed fees
TIDAL INVESTMENTS LLC
234 West Florida Street, Suite 203, Milwaukee, WI 53204
52 373 $11,334,422,677
A percentage of AUM, Fixed fees
NATIONAL INVESTMENT SERVICES OF AMERICA, LLC
777 East Wisconsin Avenue, Suite 2350, Milwaukee, WI 53202
35 313 $9,848,742,000
A percentage of AUM, Performance Based
JOHNSON WEALTH INC.
555 East Wells Street, Suite 1900, Milwaukee, WI 53202
137 2516 $8,435,966,964
A percentage of AUM, Fixed fees
ORGEL WEALTH MANAGEMENT, LLC
2420 Rivers Edge Drive, Altoona, WI 54720
78 10031 $7,104,580,359
A percentage of AUM, Fixed fees
HECK CAPITAL ADVISORS, LLC
15 East Anderson Street, Rhinelander, WI 54501
20 3566 $6,656,170,303
A percentage of AUM, Hourly charges, Fixed fees, Other (PROJECT FEES)
NICHOLAS CO INC
411 E. Wisconsin Ave., Ste 2100, Milwaukee, WI 53202-4467
17 13 $6,320,548,103
A percentage of AUM, Performance Based
HARBOUR INVESTMENTS, INC.
575 D'Onofrio Drive, Suite 300, Madison, WI 53719
228 33564 $6,101,862,276
A percentage of AUM, Hourly charges, Subscription fees, Fixed fees, Commission Based
GENEVA CAPITAL MANAGEMENT LLC
411 E. Wisconsin Ave., Suite 2320, Milwaukee, WI 53202-4461
21 3835 $5,841,894,931
A percentage of AUM, Other (MODEL PORTFOLIO FEES BASED ON UNDERLYING ASSETS.)

    Frequently Asked Questions

    A financial advisor is a professional who provides financial services to their clients based on their specific circumstances and financial goals. These services may include specialized guidance and advice on various financial matters, such as financial planning, creating investment strategies, wealth management, retirement planning, and more. To further explore how financial advisors listed on our directory for the state of Wisconsin can support you, learn more about the different types of financial advisors and their areas of expertise.

    A financial advisor in our directory for the state of Wisconsin can help you with your investment strategy by providing guidance on how to diversify your portfolio, monitor your investments, and suggest adjustments that align with your goals and risk tolerance. Additionally, they can help you navigate market fluctuations and make necessary adjustments to your investment portfolio. If you are looking to improve your investment portfolio, read on about why professional investment management may be right for you.

    When choosing a financial advisor in Wisconsin, it is important to look for someone who is licensed and registered with the Securities and Exchange Commission (SEC) or the Financial Industry Regulatory Authority (FINRA). You may also want to consider their educational background, years of experience, and any relevant certifications, such as Certified Financial Planners (CFP), Chartered Financial Analysts (CFA), Chartered Financial Consultants (ChFC), and more. To further explore the various credentials an advisor can hold, read more about advisor designations.

    A financial advisor in Wisconsin can help you develop a comprehensive retirement plan that takes into account your retirement goals, income needs, and overall financial situation. They may provide advice on topics such as when to retire, how much to save for retirement, and how to maximize your retirement income. Advisors can help you choose appropriate retirement accounts, such as IRAs or 401(k)s, and guide you in making investment decisions to grow your retirement savings. They may also help you navigate complex retirement planning issues, such as Social Security benefits and tax implications. If you are seeking to connect with a financial advisor that can assist you in securing your financial future in retirement, we suggest utilizing the free financial advisor match tool, which connects you with pre-screened and vetted advisors tailored to your specific requirements.

    The cost of hiring a financial advisor in Wisconsin varies depending on the advisor's experience, services, and fee structure. Some advisors charge a percentage of assets under management, ranging from approx. 1.02% or a fixed rate of approx. $7,500 and above. Meanwhile, other advisors charge an hourly rate, fee-based, or solely earn a commission from financial product sales. It's important to understand the advisor's fee structure and any potential conflicts of interest before engaging in their services. To get a better understanding of how financial advisors charge and the factors influencing their fees, read more on what are the costs of hiring a financial advisor.

    Many financial planners and wealth managers in Wisconsin are also tax professionals or work closely with tax professionals to help clients with tax planning and preparation. These professionals can help you identify tax-saving strategies and recommend tax-efficient investment options by analyzing your current tax situation. However, WiserAdvisor's directory may not include advisors that specialize in taxes. In the "Advisory Services Provided" section, you will be able to confirm if tax advice and tax preparation services are among the services an advisor offers.